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Hillhead 2026 proved to be a standout event for ROCO, set against an intense spell of hot weather that shaped the rhythm of the week. While turnout naturally slowed during the peak heat of the day at certain points, the stand remained consistently active, with strong visitor flow early in the mornings and later into the afternoons as temperatures eased.
A large delegation from across the full ROCO organisation attended, bringing together senior management, R&D, operations, and engineering teams. This created a strong sense of unity on site, with excellent internal collaboration running alongside customer engagement throughout the event.
All ROCO machines were on display and attracted significant interest, serving as the focal point for technical discussions, demonstrations, and detailed conversations with visitors. The UK launch of the ICON 1100 was a major highlight, generating strong attention and marking an important milestone for the brand.
The atmosphere on the stand was further enhanced on Wednesday with live music from Pento, which drew a crowd and added real energy to the space. Champagne, Irish whiskey-inspired hospitality, nibbles, and continuous refreshments helped create a relaxed environment where conversations could develop naturally and meaningfully.
Despite the heat, the quality of engagement remained exceptionally high. Numerous valuable connections were made across the week, many of which are now being actively progressed, alongside several strong deals agreed during the show with further announcements to follow.
Overall, Hillhead 2026 delivered a strong balance of brand presence, product showcase, and relationship building, reinforcing ROCO’s position in the market and leaving a solid pipeline of opportunity moving forward.
