From March 3–7, the ROCO team travelled to Las Vegas for CONEXPO-CON/AGG 2026, one of the most important events in the global construction and aggregates calendar.
The week proved hugely positive, packed with conversations, new opportunities, and clear momentum for the ROCO brand across North America.
A Busy Show from the Start
Despite fantastic Las Vegas weather throughout the week, crowds still made their way into Central Hall, where ROCO exhibited alongside our partners Ecoverse at Booth C32774.
The Ecoverse team did an outstanding job preparing the booth, with the HYBRID ELECTRIC ICON 1100 impact crusher and SPRINTER 1500 scalping screener machines looking superb on display. Being indoors also worked in our favour, keeping visitors comfortable and away from the strong sun and wind outside.
From the moment the doors opened on Tuesday and Wednesday, the stand was flat out. Traffic rarely slowed as visitors stopped by to learn more about ROCO’s hybrid crushing and screening solutions and what the brand is bringing to the market.
VIP Drinks & ROCO Whiskey Reception
On Wednesday afternoon we hosted a VIP drinks and ROCO whiskey reception from 2–5pm, welcoming customers, dealers, and partners to the stand. The reception created a fantastic atmosphere for networking and gave us the opportunity to thank our dealers and partners who continue to support ROCO’s growth in the US market.
Industry Perspective
For Hubert Watson, this year marked his 12th CONEXPO, giving him a unique perspective on how the event — and the industry — has evolved.
“Every CONEXPO tells its own story, and this one showed just how focused the industry is on efficiency, sustainability and strong dealer support. The scale of the event never ceases to impress, but what stood out this year was the genuine interest in new technologies and solutions that can make operations more productive. For ROCO, the level of engagement we saw was extremely encouraging.”
ROCO Managing Director Shane Connolly also highlighted the significance of the week for the company’s growth in North America.
“CONEXPO is always a key milestone for the industry, and this year was hugely positive for ROCO. The interest in our machines, combined with the strength of our partnership with Ecoverse, really shows the potential we have in the US market. It’s clear that customers value not just innovative equipment, but also the service and support behind it.”
Key Themes Across the Show
Several clear themes emerged throughout the week at CONEXPO.
Efficiency and productivity remain top priorities for operators, with contractors looking for equipment that can deliver maximum output while keeping running costs under control.
There was also strong interest in more sustainable machinery, with customers actively exploring solutions that improve fuel efficiency and reduce emissions without sacrificing performance.
Technology and machine intelligence continue to grow in importance too, as businesses look for equipment that provides better operational insight and supports smarter fleet management.
Perhaps most importantly, after-sales support was a major talking point. In the US market especially, strong service networks and reliable parts availability are critical when investing in new equipment. Through our partnership with Ecoverse along with a growing network of sub-dealers, ROCO can now confidently provide the support customers expect across the United States.
Real Results from the Show
Beyond the conversations and connections, the show also delivered real business results.
ROCO secured orders and confirmed new customers during the event, a hugely encouraging outcome and a sign that the brand continues to gain traction in the North American market.
A Growing Presence in North America
CONEXPO 2026 reinforced one clear message that the ROCO brand is gaining real momentum in North America.
With the backing of Ecoverse, a growing dealer network, and increasing demand for efficient and sustainable crushing and screening solutions, ROCO is well positioned for continued growth in the years ahead.
For the team, it was a hugely successful week and a strong indication that this is only the beginning of ROCO’s journey in the US market.
